A challenge with huge potential
Every day, 16 trillion megabytes of data are produced across the globe. For the individual, the business community and society as a whole, this enormous amount of information is a goldmine —but also a huge challenge. Here at Bisnode, we are convinced that the future belongs to those who can transform, refine and interpret large amounts of data into what we call smart data.
Smart data provides insights that can be acted on to create new business opportunities, confident decisions and automated solutions. Even now, smart data is having a revolutionary impact on our society. But this impact will only grow stronger, and that is why we want to share our expertise in this area.
Discover what smart data and analytics can do for you and your business
Use smart data to get an overall view of your customers, businesses, risks and opportunities.
Use smart data to identify and target new customers, drive sales, optimize risk and build long-lasting customer relationships.
Use smart data for more efficient decision-making processes in your daily business operations.
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When tech company Esri Sweden realized that the sales meetings were not resulting in enough new business, the company decided it was time for a transformation. It put gut feeling aside and decided to start trusting the data of its sales and marketing processes.
Lindex’s customer loyalty club, More at Lindex, has become a veritable goldmine for the Swedish fashion retailer, helping it to drive sales and customer satisfaction in its key target groups. The fashion chain is using a smart data solution that seamlessly helps convert customers into members, no matter where in the Nordic region they live.
In the digital transformation of the business world, data has come to play a vital role in marketing. In fact, it has changed the whole nature of marketing’s role in business. With the new possibilities that marketing automation brings, the expectations on you as a marketer have shifted from providing input to the sales process to actually driving growth.
So how do you know what's true among all the different data sources and across all your organizational silos?
Smart data and new technologies can ease the burden on health care. Here are six examples of how better data usage and smart devices are saving lives.
With predictive analytics, you can develop your business opportunities and predict what customers want and when they are most likely to buy it.
Every day, 16 trillion megabytes of data are produced across the globe. For the individual, the business community and society as a whole, this enormous amount of information is a goldmine — and also a huge challenge. The future belongs to those who can transform and refine big data into smart data.
When you start a new collaboration, contract a new supplier or get a new customer, it is crucial to watch for warning signals. A simple look can significantly reduce the risks of future credit losses.
Many companies invest substantial budgets on CX efforts but don’t follow through to uncover information that can actually be put to use in developing their business.
Do you want to be able to predict your customers’ future needs? With the help of smart data and predictive analysis you can determine which individuals are likely to buy a car, take out a private loan or become parents in a given time span.