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Smart data

From big data to smart data

A challenge with huge potential

Every day, 16 trillion megabytes of data are produced across the globe. For the individual, the business community and society as a whole, this enormous amount of information is a goldmine —but also a huge challenge. Here at Bisnode, we are convinced that the future belongs to those who can transform, refine and interpret large amounts of data into what we call smart data.

Smart data provides insights that can be acted on to create new business opportunities, confident decisions and automated solutions. Even now, smart data is having a revolutionary impact on our society. But this impact will only grow stronger, and that is why we want to share our expertise in this area.

Find out more about smart data

Article

Smart data saves lives

Smart data and new technologies can ease the burden on health care. Here are six examples of how better data usage and smart devices are saving lives.

Make smart business decisions

Discover what smart data and analytics can do for you and your business

Enrich your data & secure accuracy

Use smart data to get an overall view of your customers, businesses, risks and opportunities.

Ensure data quality in your systems and processes
Enrich your data with Bisnode quality & reference data
Ensure compliance by data

Maximise your Return On Relations

Use smart data to identify and target new customers, drive sales, optimize risk and build long-lasting customer relationships.

Identify and reach new customers
Optimize your risk and credit management
Keep existing customers and develop your relationship with them
Monitor and manage your customer interfaces

Automate your day-to-day business decisions

Use smart data for more efficient decision-making processes in your daily business operations.

Reinforce your marketing using data, alerts and triggers
Automate your risk and credit processes
Integrate quality data into your business processes

Deepen your knowledge

Tap into articles, analytics and trends.

Article

Forget the gut, face the facts!

One in four CxO:s make their business decisions based on gut feelings. In a world increasingly reliant on data and the advantages it can bring, it’s the time to face the facts when it comes to making decisions that will decide the destiny of your business.

Article

7 Steps Towards Data Driven Organization

Seven steps to a data-driven organization Our recent report identifies a seven-step staircase that organizations are on as they move towards being data-driven. We discovered that many CxO:s are simply unprepared when it comes to data and data analytics while others are highly concerned that they do not have the necessary processes in place.

Article

Impossible to I’m Possible - Data Driven Decision Making

What is it that transforms the spark of an idea, or an insurmountable challenge, into reality? How do the likes of Elon Musk make the seemingly impossible possible?

What interests you?

Search in news, analyses and articles

How data and analytics, AI and machine learning can help fight money laundering and terrorist financing

As criminals become more adept at manipulating financial institutions and shielding their illicit activities from oversight, combating money laundering has become an urgent topic on the international agenda. “We must close off all opportunities for criminals and terrorists to abuse our financial system and threaten the security of Europeans,” Frans Timmermans, First Vice President of the European Commission, recently warned.

Compliance Digital transformation Smart decisions Smart data

How can the fight against money laundering be made more effective going forward without restricting digital human rights?

When it comes to AML, data analytics, AI and machine learning are no longer some futuristic pipe dream. These technologies are already being employed all around us.

Compliance Digital transformation Smart decisions Smart data

Employing digital tools to stay one step ahead of fraudsters

Fraud is a cat-and-mouse game where investigators try to keep up with increasingly sophisticated criminals.

Compliance Digital transformation Smart decisions Smart data

The future is Data-driven Society

To describe this new era of burgeoning access to information, computer scientist and MIT professor Alex Pentland coined the phrase “data-driven society”

Compliance Digital transformation Smart decisions Smart data

Clean – Enrich – Maintain: How DPD Mastered its Data

Clean. Enrich.

Smart data Data-driven marketing

7 Steps Towards Data Driven Organization

Smart data Smart decisions Data-driven marketing

How Esri Sweden multiplied new deals with digital analysis

When tech company Esri Sweden realized that the sales meetings were not resulting in enough new business, the company decided it was time for a transformation. It put gut feeling aside and decided to start trusting the data of its sales and marketing processes.

Smart decisions Smart data

Rapid growth of Lindex loyalty club

Lindex’s customer loyalty club, More at Lindex, has become a veritable goldmine for the Swedish fashion retailer, helping it to drive sales and customer satisfaction in its key target groups. The fashion chain is using a smart data solution that seamlessly helps convert customers into members, no matter where in the Nordic region they live.

Smart data Smart decisions Data-driven marketing

In Data We Trust? The Power of Data for Good

Swimming in data ... We know data holds tremendous power. We've never had so much available to us. Data scientists can even reveal solutions to problems not yet encountered but which become clear as the new information or big data is filtered and organised.

Smart data Data-driven marketing Smart decisions

You Know Nothing! Living in an Era of Noise

Never in human history have we had access to so much reliable data. So why do we keep getting things so wrong?

Smart data Data-driven marketing Smart decisions

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Smart data

From big data to smart data

Smart data saves lives

FEATURED ARTICLES

4 ways to predict your customer’s next buy

5 signs that you need a marketing technologist on your team

Make smart business decisions

Enrich your data & secure accuracy

Maximise your Return On Relations

Automate your day-to-day business decisions

Deepen your knowledge

Forget the gut, face the facts!

7 Steps Towards Data Driven Organization

Impossible to I’m Possible - Data Driven Decision Making

Subscribe to our Newsletter

Thank you for signing up and for your trust in the power of data.

What interests you?

How data and analytics, AI and machine learning can help fight money laundering and terrorist financing

How can the fight against money laundering be made more effective going forward without restricting digital human rights?

Employing digital tools to stay one step ahead of fraudsters

The future is Data-driven Society

Clean – Enrich – Maintain: How DPD Mastered its Data

7 Steps Towards Data Driven Organization

How Esri Sweden multiplied new deals with digital analysis

Rapid growth of Lindex loyalty club

In Data We Trust? The Power of Data for Good

You Know Nothing! Living in an Era of Noise