Third-party cookies and digital advertising. What do you need to think about in 2021
Third-party cookies and digital advertising. What do you need to think about in 2021?
Better leads, more satisfied customers and increased ROI
These are exciting times for marketing professionals. Our modern society produces data at a rapid rate and there are virtually endless opportunities to collect information on existing and potential clients in digital channels and social media. By following consumers’ digital footprints, marketing professionals can gain deeper insight on customers and their needs and preferences when planning a campaign. You can also continuously adapt your message during the campaign by measuring customer experience (CX) and listening to recipient responses.
Data analysis has become a natural part of marketing and more of today’s consumers expect highly relevant messages and for companies to understand their needs and when and how to meet them. At Bisnode, we work every day to refine, interpret and analyze data to help our customers maximize the effectiveness of their marketing. Here, we share news, analyses and trendspotting in data-driven marketing.
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Third-party cookies and digital advertising. What do you need to think about in 2021?
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This is the second part of Bisnode sharing insights on handling the changing demands of being a CIO, advice on how the CIO can become a major strategic player and why companies should consider the CIO in their succession planning.
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