Better leads, more satisfied customers and increased ROI
These are exciting times for marketing professionals. Our modern society produces data at a rapid rate and there are virtually endless opportunities to collect information on existing and potential clients in digital channels and social media. By following consumers’ digital footprints, marketing professionals can gain deeper insight on customers and their needs and preferences when planning a campaign. You can also continuously adapt your message during the campaign by measuring customer experience (CX) and listening to recipient responses.
Data analysis has become a natural part of marketing and more of today’s consumers expect highly relevant messages and for companies to understand their needs and when and how to meet them. At Bisnode, we work every day to refine, interpret and analyze data to help our customers maximize the effectiveness of their marketing. Here, we share news, analyses and trendspotting in data-driven marketing.
Discover what smart data and analytics can do for you and your business
Use smart data to get an overall view of your customers, businesses, risks and opportunities.
Use smart data to identify and target new customers, drive sales, optimize risk and build long-lasting customer relationships.
Use smart data for more efficient decision-making processes in your daily business operations.
Search in news, analyses and articles
Everything we do on the internet generates data. There are endless possibilities to get to know your customers and truly understand their behavior and needs. If yesterday’s challenge was finding information, today’s challenge is avoiding drowning in all the information available.
A company has more sales channels than most people think. By maximizing the experience in all the channels where the customer meets your company, you do more business and strengthen customer loyalty.
Do you find it difficult to make a good impression on a customer you’ve never met? With account-based marketing solutions, you can capture the interest of customers online, early in the buying process, and skip the most common obstacles in complex B2B sales.
Successful companies use data-driven customer information and data analytics more than ever before. On average, a marketing manager spends as much or more on technology as the IT manager does, according to the IT research company Gartner. Is it time to recruit a marketing technologist to join your team?
It has never been more difficult to fight your way through all the noise and reach out to new customers than it is today. But at the same time, it has never been easier to very precisely analyze and narrow down a target group, and quickly and easily get the names of the right contact persons at the companies.
We know that many people emigrate every year, many die, and many move within the country. However, no one knows how many people change their email address. Here’s expert advice for how to avoid losing contact with your customers.