CIO: THE NEXT CEO? part 1
Why boards and directors might look to the CIO when it comes to succession planning... and nine things that will turn the CIO into the powerhouse that cannot be ignored.
Better leads, more satisfied customers and increased ROI
These are exciting times for marketing professionals. Our modern society produces data at a rapid rate and there are virtually endless opportunities to collect information on existing and potential clients in digital channels and social media. By following consumers’ digital footprints, marketing professionals can gain deeper insight on customers and their needs and preferences when planning a campaign. You can also continuously adapt your message during the campaign by measuring customer experience (CX) and listening to recipient responses.
Data analysis has become a natural part of marketing and more of today’s consumers expect highly relevant messages and for companies to understand their needs and when and how to meet them. At Bisnode, we work every day to refine, interpret and analyze data to help our customers maximize the effectiveness of their marketing. Here, we share news, analyses and trendspotting in data-driven marketing.
Use smart data to get an overall view of your customers, businesses, risks and opportunities.
Use smart data to identify and target new customers, drive sales, optimize risk and build long-lasting customer relationships.
Use smart data for more efficient decision-making processes in your daily business operations.