Third-party cookies and digital advertising. What do you need to think about in 2021
Third-party cookies and digital advertising. What do you need to think about in 2021?
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Data-driven marketing
Data — the marketer’s new tool
Better leads, more satisfied customers and increased ROI
These are exciting times for marketing professionals. Our modern society produces data at a rapid rate and there are virtually endless opportunities to collect information on existing and potential clients in digital channels and social media. By following consumers’ digital footprints, marketing professionals can gain deeper insight on customers and their needs and preferences when planning a campaign. You can also continuously adapt your message during the campaign by measuring customer experience (CX) and listening to recipient responses.
Data analysis has become a natural part of marketing and more of today’s consumers expect highly relevant messages and for companies to understand their needs and when and how to meet them. At Bisnode, we work every day to refine, interpret and analyze data to help our customers maximize the effectiveness of their marketing. Here, we share news, analyses and trendspotting in data-driven marketing.
Make smart business decisions
Discover what smart data and analytics can do for you and your business
Enrich your data & secure accuracy
Use smart data to get an overall view of your customers, businesses, risks and opportunities.
- Ensure data quality in your systems and processes
- Enrich your data with Bisnode quality & reference data
- Ensure compliance by data
Maximise your Return On Relations
Use smart data to identify and target new customers, drive sales, optimize risk and build long-lasting customer relationships.
- Identify and reach new customers
- Optimize your risk and credit management
- Keep existing customers and develop your relationship with them
- Monitor and manage your customer interfaces
Automate your day-to-day business decisions
Use smart data for more efficient decision-making processes in your daily business operations.
- Reinforce your marketing using data, alerts and triggers
- Automate your risk and credit processes
- Integrate quality data into your business processes
What interests you?
Search in news, analyses and articles
CIO: the next powerhouse?
Why boards and directors might look to the CIO when it comes to succession planning... and nine things that will turn the CIO into the powerhouse that cannot be ignored.
CIO: the next powerhouse –Part II
This is the second part of Bisnode sharing insights on handling the changing demands of being a CIO, advice on how the CIO can become a major strategic player and why companies should consider the CIO in their succession planning.
Management: Step Up!
The findings of our recent Data Analytics report are clear. The future of business is now, but undeniably many business leaders have been found sleeping at the wheel.
Step up or lose out before 2030
It’s time to shift perspective because If you don’t step up, you won’t survive until 2030. “Essential for our business to expand and increase both productivity and profit” — UK CEO running a 1000+ employee organization, on the use of data analytics in business.
Forget the gut, face the facts!
One in four CxO:s make their business decisions based on gut feelings. In a world increasingly reliant on data and the advantages it can bring, it’s the time to face the facts when it comes to making decisions that will decide the destiny of your business.