Digital megatrends 2019
The data-driven business of tomorrow will be shaped by multiple paradigm shifts. Here are three megatrends to keep an eye on — and the solutions that help you prepare for them today.
Data-driven marketing
Data — the marketer’s new tool
Better leads, more satisfied customers and increased ROI
These are exciting times for marketing professionals. Our modern society produces data at a rapid rate and there are virtually endless opportunities to collect information on existing and potential clients in digital channels and social media. By following consumers’ digital footprints, marketing professionals can gain deeper insight on customers and their needs and preferences when planning a campaign. You can also continuously adapt your message during the campaign by measuring customer experience (CX) and listening to recipient responses.
Data analysis has become a natural part of marketing and more of today’s consumers expect highly relevant messages and for companies to understand their needs and when and how to meet them. At Bisnode, we work every day to refine, interpret and analyze data to help our customers maximize the effectiveness of their marketing. Here, we share news, analyses and trendspotting in data-driven marketing.
Make smart business decisions
Discover what smart data and analytics can do for you and your business
Enrich your data & secure accuracy
Use smart data to get an overall view of your customers, businesses, risks and opportunities.
- Ensure data quality in your systems and processes
- Enrich your data with Bisnode quality & reference data
- Ensure compliance by data
Maximise your Return On Relations
Use smart data to identify and target new customers, drive sales, optimize risk and build long-lasting customer relationships.
- Identify and reach new customers
- Optimize your risk and credit management
- Keep existing customers and develop your relationship with them
- Monitor and manage your customer interfaces
Automate your day-to-day business decisions
Use smart data for more efficient decision-making processes in your daily business operations.
- Reinforce your marketing using data, alerts and triggers
- Automate your risk and credit processes
- Integrate quality data into your business processes
What interests you?
Search in news, analyses and articles
Company data leads to the future
Everything we do on the internet generates data. There are endless possibilities to get to know your customers and truly understand their behavior and needs. If yesterday’s challenge was finding information, today’s challenge is avoiding drowning in all the information available.
Maximize your company’s sales channels by tracking the customer’s journey
A company has more sales channels than most people think. By maximizing the experience in all the channels where the customer meets your company, you do more business and strengthen customer loyalty.
Generate interest and land big deals with ABM
Do you find it difficult to make a good impression on a customer you’ve never met? With account-based marketing solutions, you can capture the interest of customers online, early in the buying process, and skip the most common obstacles in complex B2B sales.
5 signs that you need a marketing technologist on your team
Successful companies use data-driven customer information and data analytics more than ever before. On average, a marketing manager spends as much or more on technology as the IT manager does, according to the IT research company Gartner. Is it time to recruit a marketing technologist to join your team?
Increase sales through prospecting
It has never been more difficult to fight your way through all the noise and reach out to new customers than it is today. But at the same time, it has never been easier to very precisely analyze and narrow down a target group, and quickly and easily get the names of the right contact persons at the companies.