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Detailed descriptions

Living environment, values and attitudes

BRIC

Residential area

Estimated residential area is shown in classes 1-5.

  • Class 1: Countryside
  • Class 2: Conurbation
  • Class 3: City
  • Class 4: Metropolitan (Tampere, Oulu, Turku, Kuopio, Lahti)
  • Class 5: Helsinki metropolitan area (Helsinki, Espoo, Vantaa)

House type

Estimated house type in residential area is shown in classes 1-2.

  • Class 1: Single-family house
  • Class 2: Apartment

House ownership

Estimated house ownership in residential area is shown in classes 1-2.

  • Class 1: Owner occupied house
  • Class 2: Rental house

Life stage

Estimated life stage (+18 years old persons) in residential area is shown in classes 1-4.

  • Class 1: Childless young people (18-35 years old)
  • Class 2: Families with children (children under 18 years old)
  • Class 3: Adult Households (without children, 35-64 years old)
  • Class 4: Seniors (over 65 years old)

Education level

Estimated education level (+18 years old persons) in residential area is shown in classes 1-3.

  • Class 1: Low education
  • Class 2: Normal education
  • Class 3: High education

Payment risk

Estimated paymet risk (+18 years old persons) in residential area is shown in classes 1-4.

  • Class 1: Low risk
  • Class 2: Minor risk
  • Class 3: Normal risk
  • Class 4: High risk

Purchasing power

Estimated purchasing power (+18 years old persons) in residential area is shown in classes 1-4.

  • Class 1: Low purchasing power
  • Class 2: Lower middle class purchasing power
  • Class 3: Upper middle class purchasing power
  • Class 4: High purchasing power

Suomi 360 life stage -profile

Suomi 360 life stage profile classifies whole population into eight groups.

  • Class 1: Old, low income, usually lives alone
  • Class 2: Old couple, single-family house, middle-income
  • Class 3: Middle-age employee, single-family house, good income
  • Class 4: Young, small children, low income
  • Class 5: Student, appartment house, low income
  • Class 6: Middle age, teenage children, single-family house, middle-income
  • Class 7: Urban, middle-age, no children, very good income
  • Class 8: Young, usually no children, middle-income
Tulosta

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