If you work with direct advertising, telemarketing, campaign planning or sales, Bisnode has a number of proven services and tools for targeting. With access to information and contact details for over 1 million companies and workplaces and 1.8 million key professionals in the business community, we give you the tools to hit your mark. This includes finding the right channels, which means not only making sure that the channel is workable, but also that it will result in a response from the customer. We help you find your target audiences and potential customers and ensure that you are selecting relevant targets and channels through access to a number of different selection variables. Monitoring your selected target groups makes sure you always know when relevant information is changed, such as the startup or liquidation of a company or the replacement of a key executive. This ensures that you always have access to the correct names, titles and addresses so you can create effective direct marketing.
Examples of Bisnode's selection variables:
Descriptive
- Sector
- Number of employees
- Position
- Geography
- Legal form
- Export/import
- Private/public
- Part of a corporate group
Financial
- Revenue
- Growth forecast
- Risk
- Change in profits
- Change in revenue
- Capital stock
- Equity/Assets ratio
- Rating
Event-related
- New CEO registered
- Merger/acquisition
- Change of address
- New company
If you would rather choose your own criteria for selection, we have developed tools for this, too. To experiment with your selection and immediately see the size of your potential target group, visit www.dmurval.se