Segmentation can be based on any number of parameters, such as needs, values, attitudes, behavior or demographics. Depending on your objective, how you plan to use segmentation and what your customer data looks like, we create models tailored to your unique needs and situation. Whether your aim is to retain existing customers or attract new, develop your offer or build long-lasting loyalty, Bisnode provides customized analytics. This gives you a deeper understanding of your customers based on the parameters that are relevant to you and also ensures that you have the tools to both develop and implement strategies.
Segmentation makes it easier for you to identify your best customers, which customers show potential, which you should work to retain, and which are not profitable. This gives you a tool for building up your customer database and prioritizing among your customers. It also helps you identify levels and criteria for classifying them, such as into groups of “gold”, “silver” and “bronze” customers. This enables you to optimize and streamline your sales and marketing activities by reaching out to your customers and prospects with relevant offers and actions.