segment and map opportunities

Segmentation can be based on any number of parameters, such as needs, values, attitudes, behavior or demographics. Depending on your objective, how you plan to use segmentation and what your customer data looks like, we create models tailored to your unique needs and situation. Whether your aim is to retain existing customers or attract new, develop your offer or build long-lasting loyalty, Bisnode provides customized analytics. This gives you a deeper understanding of your customers based on the parameters that are relevant to you and also ensures that you have the tools to both develop and implement strategies.

Segmentation makes it easier for you to identify your best customers, which customers show potential, which you should work to retain, and which are not profitable. This gives you a tool for building up your customer database and prioritizing among your customers. It also helps you identify levels and criteria for classifying them, such as into groups of “gold”, “silver” and “bronze” customers. This enables you to optimize and streamline your sales and marketing activities by reaching out to your customers and prospects with relevant offers and actions.

Even if you have some knowledge and understanding of your customers, sometimes you need to know more. By asking specific questions in a well-structured market survey, you can make business decisions based on valuable insight from the respondents' answers. This enables you to boost the quality of your company's offering, reduce costs and increase sales.

Bisnode customizes both online and phone surveys to give you answers to questions such as:

• What did your customers think about the product you delivered?
• Are your customers happy with your customer service?
• How has the level of customer satisfaction developed over time?
• What products do your customers want to see in your online store?
• How do your customers view your company in relation to competitors?
• Do your customers have any requests concerning your products?

A well-executed survey gives you good decision support for meeting all conceivable customer needs in the future.

Bisnode's Simpler Business Analysis gives you access to a unique analysis model that enables you to follow up and measure competitiveness and growth in a company, sector, region or city. Growth is measured as increase in total value added, that is, sales minus purchases. We then calculate competitiveness by comparing personnel and capital costs with this total value added. Our experienced analysts prepare clear and concise charts that map and identify trends over time for the entire municipal, regional and national markets. You can also see developments in your company's divisions, and among competitors, customers and suppliers. This gives you input for goal setting, strategy development and business planning as well as valuable insight for making strategic decisions.

Our partnership with Dun & Bradstreet helps you discover business potential in your global market segment, conduct targeted marketing campaigns and build prospect databases on an international market. With continuously updated information from the world's largest corporate database, with 265 million businesses from 30,000 sources, you have the data you need to make well-founded business decisions. All business entities in the database are designated a unique D&B D-U-N-S® Number, which makes it possible to access structured data and information on how the world's businesses are interconnected. This helps you identify opportunities for sales to prospective customers in the same corporate group as your existing customers and to focus sales resources on those with the greatest potential.

Find out more about D&B Global Reference Solution