Bisnode Programmatic Display Advertising

Reach the right customers faster
Smarter banners that will increase your digital hit rate

Smarter banners that will increase your digital hit rate

Why rely on anonymous cookies, unknown devices and derived "online behavior data" to decide what your customers want? If you have real data about real people, it’s easy to create a personal experience that really makes sense. If you don’t, you risk making people frustrated by exposing them to ads that are out of context or irrelevant.

We believe that data is the most valuable resource of our time, but it needs to be refined. When you combine your own data with Bisnode data and online behavioral data, you end up with a powerful mixture capable of driving your company forward.

With our unique combination of data we can help you optimize your media spending and ensure you reach the customers who are most likely to be interested in your product. 

How does it work?

How does it work?

Programmatic advertising is growing in popularity and companies are investing heavily in it. Artificial intelligence, machine learning and other cutting-edge technologies make it possible to create and deliver highly customized ads that really make sense to each customer. It is, in other words, possible to reach the right audience, at the right time, in the right context. With data-driven, people-based marketing, you’ll give your ads better context - and get higher revenue from the same number of impressions.

But how do you know what the right audience is? That’s where Bisnode comes in. We start by analyzing the data you already have and combining it with our own data and online data. Using this powerful combination of data, we create very precise and highly efficient target audiences that enable your programmatic campaigns to reach the right customers at the right time. 

Main features & benefits

Main features & benefits

  • Get access to Bisnode’s high-quality data - create a powerful and unique data mix.
  • Combine multiple data sources - generate smarter insights that maximize the ROI of your programmatic campaigns.
  • Bisnode audiences can be accessed directly through the demand-side platform of our partner Delta Projects - start using the audiences for programmatic display campaigns immediately.

  • Omnichannel targeting
    • Reach the same audience across multiple channels to maximize results
    • Get higher conversion rates through double-touch campaigns.
  • Real data about real people
    • Combine your data, our data and partner data to target real people using real data, instead of derived data from anonymous devices
    • Cap the frequency per user across channels and eliminate waste.
  • Access to analytics
    • Make use of Bisnode’s analytics capabilities to create the perfect audience for each purpose
    • Take the guesswork out of your briefings/media plans.
  • Measure and improve
    • Measure the effects of your campaigns across channels and on an individual/household level by comparing served ads with actual engagement measured in your CRM
    • Never draw the wrong conclusion.

• Access audiences directly through the Demand Side Platform (DSP).
• You can start using audiences for Programmatic Display Campaigns as you see fit.
• A limited amount of Bisnode data is available directly in the DSP
• The DSP is a web-based selection tool and campaign management tool
• The customer can manage the campaigns themselves from within the DSP
• Reporting is done automatically in the DSP
• All kinds of KPI’s are available
• Bisnode can additionally provide more in-depth analysis if requested
• Bisnode can take care of the campaign management, so you don’t have to worry about technicalities.