Bisnode direct display advertising

Hit the spot on social media

Bisnode Direct Display Advertising
Target the right audience through better insights

Target the right audience through better insights

Make your social media campaign relevant

People are fed up with ads in their social feeds that make no sense. But with data-driven, people-based marketing, you’ll give your ads better context - and get higher revenue from the same number of impressions.

How does it work?

How does it work?

With Bisnode Direct Display Advertising you can combine your own data, Bisnode data and Facebook data to ensure you have the right insights to optimize your digital media spending and take your social media campaign to the next level. Using real-time big data analytics, we create very precise and highly efficient target audiences for each phase of the customer lifecycle, making these audiences available to you through Facebook and Instagram.

Main features

Main features

  • Combine Bisnode’s consumer data with Facebook data to increase targeting precision drastically vs traditional Facebook campaigns.
  • Bisnode audiences can be accessed directly through your own Facebook Business Manager, allowing you to immediately start using the audiences for campaigns as you see fit.
  • Bisnode can take care of the campaign management, so you don’t need to worry about the technicalities of running Facebook and Instagram campaigns.
This is what you get:

This is what you get:

  • Omnichannel targeting: 
    • Reach the same audience across multiple channels to maximize results
    • Get higher conversion rates through double-touch campaigns.
  • Real data about real people
    • Combine your data, our data and partner data to target real people using real data, instead of derived data from anonymous devices
    • Cap the frequency per user across channels and eliminate waste.
  • Access to analytics
    • Make use of Bisnode’s analytics capabilities to create the perfect audience for each purpose
    • Take the guesswork out of your briefings/media plans.
  • Measure and improve
    • Measure the effects of your campaigns across channels and on an individual/household level by comparing served ads with actual engagement measured in your CRM
    • Never draw the wrong conclusion.

Get in touch with us!

Talk to our sales specialist

+46 8 667 800 000

Request a meeting