Avoid the cost of having poor data
In the course of one year, 29 percent of businesses change their address, nearly one in four change their names and 39 percent of contact persons get a new title.
With the business sector in a constant state of change, the result is often a customer database full of inaccuracies. Surveys show that nearly 40 percent of an average company’s CRM system consists of outdated information. Having easy access to up-to-date information on both existing and potential business contacts is crucial to maximizing your returns and conducting successful sales and marketing campaigns.