Bisnode Digital B2B Marketing

Pinpoint which customers to focus on for best conversion

Create new business with more customized and targeted communication
  • Spot your accounts with the highest growth potential
  • Targeted Account Based Advertising based on customer behaviour
  • Updated online behaviour-data for accounts and organisations
  • Pin-sharp communication derived from new insights
  • Optimize your marketing ROI & ad spend
  • Build long-lasting customer relationships

Stop wasting money

Target your B2B advertising only on customers and prospects that already are in the market and ready to talk to you. With Bisnode’s Account Based Marketing suite, you’ll reduce your advertising waste and increase marketing ROI. 

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What is Account Based Marketing?

 

Enhanced customer relationships, driving growth and brand

Enhanced customer relationships, driving growth and brand

This happens when sales and marketing jointly pursue the most relevant accounts

Account based marketing is a mindset and a method focused on the customer’s decision-making process. It is the foundation for sustainable, profitable growth created by building strong and long-lasting relationships with your clients. Start by analysing your customer data in order to pinpoint which clients should be targeted, then influence them with relevant and personalised messages in the right advertising channels. Analyse and adapt accordingly. 

Only 1% of all leads turn into customers.

Only 1% of all leads turn into customers.

So make sure to focus on what matters

We help you gain insights about the accounts
Learn what accounts are engaging with you, both with the ads and activity on your website

Work with highly targeted ads
Only served to the selected accounts, with the message(s) you want them to see

Increase awareness & be top of mind
Proactively target the accounts you want to reach

Your conversion rate will definitely surpass 1% and way beyond.

Why choose Digital B2B Marketing?

Identify your most profitable customers, analyze their behaviour and needs
Get updated insights of where potential customers are in their buyer’s journey and track their online behaviour
Enables relevant actions  based on data and continuous adaptation of your tactics 

Ensures your brand is top-of-mind

Product Summary

  • Account Based Marketing expertise
  • Targeted digital display ads for selected accounts
  • Visibility on large media sites for targeted accounts
  • KPI’s based on your marketing and sales objectives
  • Analysis of your customers’ online behaviour
  • Analysis of prospective customers' online behaviour
  • Professional management of your advertising campaigns
  • Access to our webtool VICS for real-time results and continuous analysis
  • Adapted dashboard
Our Customer Experience Team

Our Customer Experience Team

Is there to support you with all digital campaigns

  • We can help you answer questions about account based advertising, shared audiences in SoMe or digital advertising in general.
  • We can help you brainstorm your campaign planning, make the customers understand the value and see the effects of what we do.
  • We optimize, troubleshoot, report and have contact with the customer throughout the journey from the first proposal to the final reporting.

Curious to know more?

We are experts in data and analytics and would love to help you in your quest for #nomorebaddecisions based on good data. Just fill in your details and we'll contact you soon!

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We have customers in 19 European countries

A selection of them are:

Read more about our Customer Cases

Curious to know more?

We are experts in data and analytics and would love to help you in your quest for #nomorebaddecisions based on good data. Just fill in your details and we'll contact you soon!

Read our Privacy Policy