Bisnode Unleashed 2020

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Online event October 14 at 12:30 CET
"Towards a Data-driven Society"

In these times of crisis, data has become more relevant than ever before. In the past six months, home office and digital meetings have become the new normal in the service industry. We have been pushed into and embarked upon the next step of the digital society where business trips and face-to-face meetings will be the exception rather than the norm.

But how well equipped are we to work and live in this digital world – do we have the right tools? How can we plan for an uncertain future? What impacts will there be from a broader use of AI? What role does data play in all this?

In the 2020 edition of Unleashed, you will get the chance to listen to experts on topics such as:

  • How we can adapt to and live together with AI (Max Tegmark)
  • Implications of Covid-19 such as strategy planning and data analysis (Robin Teigland and Dr Anders Tegnell)
  • Data and AI Ethics - how data driven technologies are scaling in a broader ethical and societal perspective (Anna Felländer)

We will also host a panel discussion on the topic:

“Why do we need a data-driven society in times of crisis?”

Sabinije von Gaffke

Sabinije von Gaffke


Sabinije von Gaffke is an experienced international Moderator, Facilitator, Speaker, Broadcast Journalist and Communications Catalyst at the intersection of Tech, Leadership, Sustainability, Impact and Health. She has vast experience of global summits, digital summits, virtual meetings, live studio broadcasts, public speaking and leadership workshops.

Assignments include: Women in IT New York, Nordic Business Forum, Microsoft, Brilliant Minds, Humanity Rising Summit, Google, NENT, Danske Bank, Facebook, Women in Tech, ICT Luxembourg, Mastercard, Accenture, Wisdom Stockholm, SAAB, Ericsson, Nasdaq, TEDx, Octapharma, PWC.


Meet our keynote speakers

Dr. Anders Tegnell

Dr. Anders Tegnell

”How to use data in uncertain times"

Chief Epidemiologist, Folkhälsomyndigheten, Sweden 

In his keynote, Dr. Tegnell will share insights about the theoretical and practical use of data in uncertain times. He will talk about the challenges and possibilities that arise and how they can contribute to making better decisions. He will also dig deeper into data from Coop and Telia and talk about how that helped to shape Sweden’s Covid-19 strategy. Dr. Anders Tegnell is the public spokesperson and leader of Swedens Covid-19 strategy.
Dr. Tegnell is the Deputy Director General of the Public Health Agency of Sweden and has been State Epidemiologist since 2013. He is a medical doctor with a PhD in Infectious Disease. Dr. Tegnell has extensive experience of leading various Swedish government agencies at different levels in the fields of public health and disease control, and also has experience from international work, for example in Laos in 1990-1993 (WHO) and in DRC (Democratic Republic of the Congo) during the Ebola outbreak in 1995.
Max Tegmark

Max Tegmark

"How to get empowered, not overpowered, by AI"

AI-Professor at Massachusetts Institute of Technology (MIT)

The rise of AI has the potential to transform our future more than any other technology - and there's nobody better qualified to explore that future together with us than MIT physicist and AI-researcher  Max Tegmark - also known as “The smartest Swede in the world”. What steps should we take today to ensure that

AI ends up being the best thing to ever happen to humanity?  Join what may be the most important conversation of our time.

Max's research ranges from cosmology to the physics of cognitive systems, and is currently focused on the interface between physics, AI and neuroscience. He is the author of over 200 publications and bestsellers like “Life 3.0: Being Human in the Age of Artificial Intelligence”.

Robin Teigland

Robin Teigland

"Leading in a Networked world - rapidly changing"

Professor in Management of Digitalization at Chalmers University of Technology

AI is increasingly being discussed as a powerful driver of competitive advantage. While all our knowledge is about the past, we must make strategic decisions for an increasingly uncertain future. This session presents a number of scenarios that could enable us to better manage uncertainty and leverage changing competitive environments.

Robin was recruited to Chalmers as a bridge builder between technology and the development of society.  She is also the Director of Ocean Data Factory Sweden and was listed as one of Sweden’s most influential women, primarily in technology, by "Veckans Affärer" 2017, 2018 and 2019.

Johan Eriksson

Johan Eriksson

"Leadership in a rapidly changing world"

Head of Specialists at Google

In this session Johan will discuss some of the most important trends shaping society today. He will also guide us through what we, as individuals and leaders, can do to benefit the most from these trends so that change becomes something positive and beneficial for all of us.

Johan Eriksson is a leader with broad experience of different industries and organizations. Today, he is part of Google’s management team for Northern Europe, engaged in multiple start-ups and works with leadership, innovation and digitalization.

Anna Felländer

Anna Felländer

"Data and AI ethics"

Founder & CEO at AI Sustainability Center

In Anna’s keynote she will talk about how data-driven technologies are scaling in a broader ethical and societal perspective. She will discuss the unintended pitfalls and how to avoid them from an integrated technical, legal and societal perspective.

Panel debate

How can a data-driven society help us in a time of crisis?
How can a data-driven society help us in a time of crisis? What limits do we have today, what are the trends, how do we act as a group and what does the future look like? Join our panel debate about how both personal and business data can and should be used.

Niklas Laninge 

Niklas Laninge 

Psychologist and Head of Behavioral insights at PBM

Author of three books about 
behavioral design and Sweden’s foremost expert on the subject.  


Erik Wetter 

Erik Wetter 

Erik Wetter is an Associate Professor at Stockholm School of Economics

His current science projects and 
tuition are focused on data analytics and successful leading through innovation.  

Judith Wolst

Judith Wolst

Digital strategist, author and entrepreneur

Judith is a well-known trend analyst, digital strategist and entrepreneur with wide experience form working with digitalization.


is arranged by Bisnode in partnership with Swedma, Swedish Data & Marketing Association. 
Swedma unites both suppliers and buyers in the Swedish eco-system for data driven marketing.