In all industries, new ecosystems are emerging.
Also between retailers and brands – where open data systems to exchange to power their marketing agendas and to attract & retain customers are becoming mainstream. Data sharing platforms are created, connecting partner data for decisioning, audience sharing and frictionless marketing executions. And the topic of data monetization is high on the agenda.
In this webinar, we will focus on :
- How to approach data sharing?
- Why should you consider data sharing with partners?
- Is your data ready to be shared?
- How can you set up a data pooling platform, where data ownership, security and GDPR play a central role?
Sofie Allegaert, Head of Sales and An Louwagie, Customer Relationship Consultant at Bisnode will share their insights and experiences to fuel your second party data strategies.