The launch of Bisnode Business Contacts - Try the app for free!
Did you know that almost 40 percent of corporate CRM systems contain incorrect and unreliable information? Bisnode launches the solution Bisnode Business Contacts – a product that supplies updated contact information to 40 million European companies directly to your company's CRM system.
All companies want to sell but for a sales process to be successful, it is crucial to have updated information about potential buyers.
"In order to increase the efficiency of the different stages of sales, it is necessary to work with the range. What is crucial here is to have a tool that provides you with accurate and up-to-date data so that you can easily see which decision-makers there are at each company", states Mohamed Beyan, Product Owner Bisnode Business Contacts.
Despite this, an average of almost 40 percent of this type of information in companies' existing databases is either unreliable or inaccurate.
"Customer databases often contain interference in the form of duplicates, or caused by companies replacing decision-makers and staff members changing their job titles." Mohamed points out that, at the same time, many companies are becoming increasingly global in scope and the need for easily available information about global companies and decision-makers has increased accordingly.
What is Bisnode Business Contacts?
Bisnode Business Contacts provides an effective solution to these challenges. This product enables companies to access up-to-date information about 40 million companies and 40 million decision-makers in 21 European countries, directly in its existing CRM system.
Bisnode Business Contacts is an application in Salesforce that can easily be downloaded via Appexchange. Once the licence has been confirmed, Salesforce-users are able to download and match data to their CRM system.
"I would describe Bisnode Business Contacts as a tool that makes it possible to easily access contact persons within the European trade and industry. Companies can, with one click, directly access all the information they need. This increases the range without interference and, thereby, increases the potential for faster sales," says Mohamed.
Increased range and efficiency
Bisnode Business Contacts is mainly advantageous to companies that want to access the European market, but there are also additional benefits. Mohamed asserts that having accurate and up-to-date data all in one place makes the sales process both faster and more secure, as the company in question doesn't have to search for the information it needs.
"In addition to the effort involved, this also saves a great deal of time and money, which is important for many customers."