EuroContactPool takes on European data market

EuroContactPool, the pan-European data specialist, is to spearhead a European wide roll-out under its own brand, as part of an expansion by parent group, Bisnode.

The move will provide the backing for EuroContactPool to position its data products head-to-head with other providers to become the leading business information brand in Europe.

As part of the change, the Business Unit has become EuroContactPool International, a business operation within the giant Bisnode group which operates in 17 European countries and has more than 3,000 employees. 

EuroContactPool International is a high quality digital business provider, supplying multi-country companies in Europe with the most comprehensive pan-European business-to-business (B2B) information service.  Its basis is the EuroContactPool database, the world’s most comprehensive pan-European B2B database covering 25.9 million businesses and 21.7 million decision-makers across 16 countries.

The company’s business increased by 80 per cent in 2010 and it is achieving 45 per cent growth so far this year, driven by the demand for high quality data and fast time to market.

The four key services to be rolled out by EuroContactPool International are: Data Delivery, Data Quality, Data Intelligence and Data Integration. 

Data Delivery activity – sourcing prospect data for its customers – remains EuroContactPool’s core business but increasingly, companies are relying on data to make key business decisions on developing pan-European markets. 

Data Quality:  By using EuroContactPool’s cleansing, enhancing and update services, in-house data can be trusted as a base for marketing and business decision-making.

Data Intelligence: Combining an enterprise’s business information into one place, analysing it and linking it to EuroContactPool, provides a company with a powerful tool to see its customers in a whole new way, as part of a universe of potential contacts. 

Data Integration:  Out-of-the-box software creates a seamless link between a company’s Customer Relationship Management system (Microsoft Dynamics, SuperOffice, and the powerful EuroContactPool database. 

Johan Lindqvist, Business Unit Manager for EuroContactPool International, says: “In a difficult economic climate it’s even more important to get management decisions right, yet so many businesses are working on inaccurate and incomplete data.  Our rollout of new products gives every business the ability to sell successfully across Europe."


Johan Lindqvist, Manager EuroContactPool


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