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Long-lasting and profitable customer relationships

Long-lasting and profitable customer relationships

Retail businesses have always worked hard to build long-lasting relationships with their customers. To stay a step ahead of competitors and of the consumers themselves, retailers need to really get to know their customers in depth. It is imperative not only to know your existing customers on a personal and financial level, but also to be able to visualize the customer journey. This gives retailers information on customer behaviors, how to best respond to them, and other insights such has how much they spend in physical stores versus online. By combining in-depth knowledge on your existing customer portfolio with external data sources, you can identify behavior patterns and trends, thus creating more accurate forecasts and attracting new customers.

With an expanded volume of data on customer behavior, you have more available information than ever before — and thereby more opportunities. Access to data, relevant insights and the right tools gives tomorrow’s retail businesses great potential to increase competitiveness and stay a step ahead. Analyses and insights from combined data make it possible to generate targeted offers, streamline sales and marketing activities, and identify new customer groups. Smart data makes this possible.

Get support from Bisnode throughout the customer journey

Use smart data to drive sales from prospects to loyal customers

Find new customers

Use smart data to attract customers who are closest to a purchase decision — at a risk level that meets your business goals. Using Bisnode's market data and analytics models, we can help you find the best potential customers and find out when they are most likely to buy.


Bisnode's solutions ensure that all data – both your own and that which we provide – is of high quality. By analyzing your customer database and matching it with the correct information, you can make well informed decisions, be confident in who you are doing business with and streamline your marketing and sales activities.

Increase conversion

Improve the conversion rate of your best customers by using smart data to optimize the criteria and processes for your offers. Customize your offers and maximize ROI for different customer segments by combining financial information and market data for each potential customer.

Drive add-on sales

Use smart data to gain insights that help you act in real time — both about the opportunities for upsales and events pointing to an altered level of risk of the customer. By integrating our analytics tools for smart data with your CRM or your systems for marketing automation and sales support, we can help you make daily predictions about your best sales and customer service opportunities. At the same time, we help you manage the risks that arise.

Build customer loyalty

Use smart data to continuously monitor and manage your customer relationships throughout the customer lifecycle. By integrating our tools for smart data with your CRM, CX or marketing automation system, we can help you manage all your customer relationships.


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