Bisnode acquires leading marketing solutions provider in Germany
Bisnode has aquired Global Group, one of the leading full-service marketing providers for multi-channel communication for German speaking countries.
Stockholm, Darmstadt - Bisnode acquires Global Group as part of achieving its strategy of expanding its consumer data footprint across its European markets, as well as moving into next generation data-driven marketing services. Global Group, based in Idstein, Germany, has revenue of approximately EUR 10,5m and is one of the leading B2C and B2B marketing provider for the German-speaking world. The company has strong customer relationships with top national and multinational brands, a sophisticated marketing service portfolio and one of Germany’s best and proprietary consumer databases.
„Given its proprietary consumer database and sophisticated marketing solutions capabilities, Global Group represents a key building block for executing Bisnode’s strategy of becoming the most wanted partner for data and analytics in Europe. The company will not only enable us to immediately provide additional services to our local DACH markets, but also contribute to the Group’s product development initiatives within next-generation marketing solutions. Together we have an exciting future ahead of us, and we very much look forward to welcoming the Global Group team to Bisnode,“ says Magnus Silfverberg, CEO at Bisnode.
Global Group, with its team of 55 employees, will continue to operate from its offices in Idstein in close cooperation with Bisnode Germany. Global Groups CEO, Frank Meier-Gerßler, will become a member of the German and DACH management teams. The transaction is expected to close by the end of April.
„We look forward to the upcoming possibilities, the exchange and the synergies, that we can exploit being a part of Bisnode. Our experience for data-based marketing and digitalization of customer touchpoints will make the development of new and innovative solutions even more exciting. This will be for the benefit of our customers,“ summarizes Frank Meier-Gerßler, CEO at Global Group Dialog Solutions AG.
Bisnode is a leading European Data & Analytics company with 2,100 employees and operations in 18 countries. Bisnode helps companies find and manage their customers throughout the customer lifecycle. We do this by pioneering Smart Data to enable our customers to make Smart Decisions. It means that we can match and analyze our customers data with our data and the data that today's connected world generates, so-called Big Data.
About Global Group
Global Group Dialog Solutions AG is one of the leading full-service marketing providers for multi-channel communication in the German-speaking world and beyond. At the headquarters in Idstein (Hessen, Germany) more than 50 employees ensure innovative customer and prospect management. The focus lies on the cross-media and results-oriented management of customer and prospect data to maximize the client’s market potential (B2B/B2C) across different industries, e.g. finance & insurance, publishing, energy, media, trade and FMCG.
FOR MORE INFORMATION
Magnus Silfverberg, CEO Bisnode
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Sylvianne Heinemann, Corporate & Product Communications Manager