Phil Cotter appointed acting CMO for Bisnode
Bisnode has initiated a work of change that will move the company in the direction of its full potential on all markets. As an essential part of this work, Bisnode’s management group is restructured and complemented with a Chief Marketing Officer (CMO) who will set the overall direction of Bisnode Group’s marketing strategy and product offering. Until the recruitment process is finished, Bisnode Board member Phil Cotter will be acting CMO. Cotter will start in mid-August and stay on the Board alongside his new engagement.
Phil Cotter, acting CMO at Bisnode, has more than 20 years of experience of credit and business information services. He has worked in senior operating and strategic positions in fast-growing global companies and comes most recently from one of the world’s leading business information companies, Experian, as Managing Director of Experian UK and Global Business Line Leader, Business Information.
“Our focus now is to build a strong Bisnode brand in each of the regions in which we operate. This requires that the organisation evolves with its customers and that we are able to identify and respond to emerging trends in the market. Right now we face the challenge of thinking and behaving differently than before in order to secure the position as leader on the European Information market,” says Cotter.
Bisnode creates value for its customers by offering information solutions helping businesses to make the right daily business decisions.
“We have now set the organisation to bring Bisnode to its full potential in every market. We have an exciting journey ahead of us and I am confident that by improving our ability to execute and at the same time set our future strategic direction of our business we have the right platform for growth,” says Lars Pettersson, CEO of Bisnode.
Bisnode’s Group management
Lars Pettersson, CEO
Fredrik Åkerman, CFO
Karin Svensson, CHRO
Phil Cotter, Acting CMO
Björn-Erik Karlsson, Regional Director Nordic
Eckhard Geulen, Regional Director Germany, Austria and Switzerland
Martin Coufal, Regional Director Central Europe
Martine Bayens, Regional Director France, Belgium and the Netherlands
Phil Cotter, Acting CMO of Bisnode