Bisnode divests Baby DM Scandinavia

Bisnode has divested Baby DM Scandinavia in Sweden, Norway, Denmark and Finland.
Baby DM Scandinavia offers marketing solutions targeted towards young families and parent to be. The divestment is in line with Bisnode’s strategy to streamline its business and focus on growth in the core offering.

Baby DM Scandinavia owns the concepts Baby Bag and Babybox. Baby DM Scandinavia has 4 employees and posted annual revenue of SEK 13,7 million in 2011.

“For a long time Bisnode has been refining its offering so that we can work smarter together and utilise the available synergies. Bisnode is focusing on growth and development in the core offering in order to provide greater value and deeper expertise to our customers. Baby DM Scandinavia has a business model that has limited synergies with the rest of our business, which is why we have chosen to sell the company,” says Lars Pettersson, CEO of Bisnode.


Fredrik Åkerman, CFO Bisnode
Phone: +46 70 415 23 65



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