Customer case - StepStone
One of Scandinavia’s most successful recruitment businesses is using Bisnode (former EuroContactPool´s) data quality tools. We find out why it’s helping them increase business and ‘work smarter’
StepStone’s business is about matching potential job candidates with employers’ vacancies. But unlike a traditional recruitment agency, the company sells online job listings to companies. Its offering is market visibility and it currently attracts more than a million online user sessions each week and also holds a million searchable CVs.
Because visibility is the aim, much of StepStone’s marketing spend goes on targeting candidates. Without visitors, the service would become unattractive to companies.
So how does StepStone find its business customers and in such an economic downturn, are they recruiting at all?
“The key is to work smarter, targeting the most likely companies. In this market, our resources are not sufficient to work badly because we have a limited number of sales people. We need to maximise the resources that we have,” says Casper Hviid, Business Intelligence Manager Nordics at StepStone.