The Data-Inspired Guide to E-mail Marketing.
87% of B2B marketers cite e-mail as one of the top methods for driving leads
This whitepaper will cover key e-mail marketing topics, including:
Why segmentation and targeting are the most difficult, yet most rewarding tasks
How to utilize quality data to create a campaign that gets readers to click
Why you need to “cool it” with the aggressive subject lines
How to seamlessly automate the measurement of your campaign’s performance
Great marketing starts with great data. If you know who yor are writing for, and what you are trying to accomplish, it makes the job that much easier. Avoid spending time and money on those who are not likely to respond to or engage with your message.
Having a foundation based in quality, actionable data allows you to reach the right audience with the right message at the right time. This is especially true when it comes to e-mail marketing. No matter what marketing role you play within your organization, it's important to have a deep understanding of today's modern marketing landscape and how data management impacts your objectives every day. It’s time to get data inspired.