Bisnode aquires ‘Real Audience’ assets, boosting its Digital Advertising offering

27 Jun 2019


Bisnode’s digital advertising offering is strengthened and expanded with expert personnel and a unique integrated customer data platform enabling successful one-to-one onboarding of data from off-line to online.

Bisnode, the leading European Data & Analytics company, has acquired valuable assets in Real Audience, the company providing the market-leading integrated customer data platform. The acquisition and resulting new expert talent and CDP confirm Bisnode’s commitment to data for digital advertising. This will help strengthen Bisnode’s offering.

“Online advertising can now be powered by the same, high-quality, high effect data that we have been using for the offline channels for years,” says Magnus Silfverberg, CEO of Bisnode Group.

Bisnode welcomes the Real Audience team. As part of the acquisition, Bisnode will have access to all relevant customer and supplier agreements.

“Being a part of the Bisnode group will give us new opportunities and a stronger offering with direct access to a broad portfolio of customer relationships and strong branding,” says Anders Willstedt CEO, Real Audience.



Magnus Silfverberg, CEO, Bisnode.
Switchboard: +46 8 558 059 00

Anders Willstedt CEO, Real Audience.
Mobil: +47 980 650 70

Anna Albinsson, CMO, Bisnode Group.
Mobile: +46 73-158 56 07