Bisnode strategic Partner Dun & Bradstreet (NYSE:DNB) unveiled March 10, a new brand purpose, values, tagline and logo as part of a major brand modernization effort. The company’s new creative expression and tenets are rooted in a data inspired, relationship-driven approach, bolstered by the new tagline: “Growing relationships through data.”

2015-03-17 Today’s announcement comes on the heels of a yearlong activation of Dun & Bradstreet’s new growth strategy, which has included both internal and external investments across the business, and a revitalization of the company’s global culture. Dun & Bradstreet has made a number of strategic acquisitions to expand capabilities, and formed alliances and partnerships to more simply and efficiently deliver key data, insights and analytics to customers.

CEO Bob Carrigan joined Dun & Bradstreet in October 2013 with a vision to build long-term sustainable growth and modernize all aspects of the company. Carrigan outlines the vision: “Data is the key driver of innovation in today’s business environment, and we have continued to invest in this differentiating asset. But decisions, inventions and investments are made by humans, and we help customers make sense of the massive amounts of data they have to connect them with the people, ideas and opportunities that matter.”

Quick facts

  • About ninety percent of the Fortune 500 work with Dun & Bradstreet.
  • New tagline is “Growing relationships through data.”
  • Brand purpose is “Dun & Bradstreet grows the most valuable relationships in business by uncovering truth and meaning from data.”
  • Brand values are “data-inspired,” “relentlessly curious,”and “inherently generous.”

Data-Inspired: We are passionate about the power of data. It is at the heart of everything we do.

Relentessly Curious: We embrace the changes in the world around us. We know they bring new problems to solve, new things to learn and new ways to grow.

Inherently Generous: We succeed by helping others succeed. We openly share our time and talent, and we confidently welcome the help of others.

About Dun & Bradstreet

Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncoveringtruth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics. For more about Dun & Bradstreet, visit

For more information, contact:

Acting CMO

Head of Marketing & Customer Care Denmark
+45 2633 25 34


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