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Rosie holds a Master’s Degree in Business Administration and Marketing from Stockholm School of Economics. She started her career within the global food and confectionary conglomerate Kraft Foods Group (today Mondelez International) where she held various marketing roles before joining Skistar as Group Marketing & Communications Director. This was followed by senior positions in large multinational companies including CMO of Accenture Sweden, Global Head of Business Brand for Vodafone Group and Head of Marketing for Starbucks U.K. & Ireland.
Rosie then spent 4 years with global brand consultancy Landor Associates as Executive Director for MENA & Central Asia, based in Dubai. In 2012 Rosie became CEO of Lavandel, a boutique consulting firm specializing in strategic brand and marketing programs, advisory and coaching for clients across industries in Europe, Middle East and Africa.
Now, Rosie is joining Bisnode on the transformational journey to become the most wanted partner within Data & Analytics in Europe. She will assume her new position on May 22nd 2017.
“I am truly excited to join Bisnode as Chief Marketing Officer, utilizing my passion for strategic transformation and international experience of leading and growing strong brands and companies. Bisnode has embarked on an inspiring journey of change and I look forward to contribute towards the vision”, says Rosie Kropp.
“I am very happy to welcome Rosie to our company. Rosie brings extensive international marketing and branding experience from senior leadership roles at dynamic multinational enterprises. Rosie will be instrumental in driving change and strategic development, positioning Bisnode as a progressive Data & Analytics leader. I am certain she will also contribute a lot in our current transformation striving to become ONE Bisnode”, says Magnus Silfverberg, CEO, Bisnode.
Magnus Silfverberg, CEO Bisnode
Jenny Karlsson, PR & Communication Manager, Bisnode
+46 708 74 14 95