Tech company Esri Sweden realized that the sales meetings were not resulting in enough new business, and decided it was time for a transformation. It put gut feeling aside and decided to start trusting the data of its sales and marketing processes.
The result? The number of new customers exploded in the first year –also the sales and marketing organization became much more cohesive.
Target group analysis at NetOnNet doubled conversions
An in-depth understanding of the customer can provide invaluable knowledge in a competitive industry.
Since NetOnNet has been focusing on target group analysis, customer segmentation and personalized data-driven marketing, it has doubled customer club purchase conversions through improved communication.