Marketing Solutions
Bisnode is one of Europe´s leading providers of marketing services including Customers Relationsship Management, addressed and interactive direct marketing. Bisnode’s services are offered in two main segments: business-to-business and business to- consumer. With the help of Bisnode’s solutions, customers can identify their own prospects and customer segments.
Bisnode also offers up-to-date solutions for retaining and developing existing customer relationships by actively interacting with businesses and consumers. It is necessary to interact with customers via the most relevant channel and to take into consideration that the nature of the message will affect which channel produces the best results.
Evolution of Business Intelligence
As consumers become more of a moving target, marketers will need to capture more information about them, mine all of the available data and find smarter ways to extrapolate it. More data than ever is being collected. However, a larger quantity of information is not in itself the answer. The demand for higher quality data drives the evolution of Business Intelligence. The marketing solutions become more effective by taking a wider look at the people Bisnode’s customers want to reach, and by applying all of the available information.
About Bisnode Marketing Solutions
Bisnode can assist customers in projectbased campaigns or services, as well as in the implementation and streamlining of ongoing marketing activities. Other marketing services include business and consumer list broking, data mining and project management. Specialised value-added offerings such as data cleansing, hosting loyalty schemes and advanced statistical segmentation are also available.
Marketing Solutions account for 33% of Bisnode’s total revenue. Customers are sales and marketing-driven companies in both the commercial and financial industries, as well as CRM and direct marketing users.
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