2010-12-14
PAR and Experian announce B2B data partnership
Pan-European data specialist, PAR, and global information services company Experian have agreed a business to business data sharing partnership. Under the agreement, Experian will integrate its UK National Business Database with PAR’s EuroContactPool business-to-business (B2B) database, enhancing the coverage of PAR’s UK data offering to its Direct Marketing clients across Europe.
In turn, Experian will have direct access to PAR’s EuroContactPool, which currently holds 23.5 million business records and 17.8 million named executives in 15 European countries. This will further enhance Experian’s data offering for clients who require aggregated, formatted pan European data for Direct Marketing activity.
Howard Lewis, Director of Business Solutions for Experian, UK & Ireland ,commented; “It is great news that PAR has chosen Experian to provide unrivalled UK B2B data to its pan-European database and it is further endorsement of our high quality data.”
Per Löfgren, International Product Director for PAR, says: “We’re delighted to reach a partnering agreement with Experian, which is a well-respected company with a focus on data quality. We see this as a great opportunity for both companies to develop their respective markets.
“The link between Experian and PAR is a good fit, with both companies providing sophisticated analytical B2B marketing products that support businesses’ decision-making processes, strategy and growth.”
Over the past 18 months, PAR has focused development on data quality concepts that link EuroContactPool into CRM (Customer Relationship Management) systems. These plug-ins enable users to verify and enhance their existing data, and prospect the European business universe for new customers. CRM plug-ins are already launched for Microsoft Dynamics CRM and SuperOffice, and salesforce.com is expected to be added in the New Year.