2009-11-06
Bisnode Germany acquires RAAD Research
Bisnode Germany has acquired RAAD Research GmbH, one of Germany’s leaders in market research and analysis for the IT sector. RAAD will become a part of the Bisnode subsidiary Hoppenstedt Firmeninformationen, a premium business information provider in Germany. Hoppenstedt is using RAAD’s know-how to set up a new division for industry-specific surveys and analyses.
RAAD Research is the leading market research and analysis institute focusing on the B2B market for standard software, IT systems and services. The company’s employees provide advice on operational, tactical and strategic matters relating to marketing and sales processes, as well as market and brand strategies. Besides operating an very detailed database on IT usage in Germany’s largest companies, RAAD provides both its own surveys and customised commissioned work. The base for this is the RAAD ResearchPanel on 30,000 large and medium firms that represent almost 70 per cent of Germany’s business IT needs. RAAD boasts a client list that includes Microsoft, IBM and SAP.
“This is an important extension of Bisnode in Germany”, says Peter Villa, Bisnode’s Regional Director for Austria, Germany, Switzerland.
“RAAD Research strategically enhances our product and service portfolio”, says Ulrich Müller, Managing Director of Hoppenstedt Firmeninformationen. “By combing RAAD’s market research data with Hoppenstedt’s comprehensive company databases, we are able to create additional benefits for our customers. At the same time, RAAD is now also able to address companies requiring Europe-wide market surveys and analyses. In the future, we aim to expand the survey and analysis business to include other markets besides IT.”
Bisnode Germany
Florian Schleicher, Corporate Communications
Telephone: +49 6151 380 381
Mobile: +49 179 210 5301
Fax: +49 6151 3809 9381
Email: schleicher@bisnode.de
Bisnode Germany
Peter Villa
Regional Director Austria, Germany, Switzerland
Telephone: +49 6151 380-530
Email: villa@bisnode.de
Hoppenstedt Firmeninformationen GmbH
Ulrich Müller, Managing Director
Telephone.: +49 6151 380 384
Fax: +49 6151 3809 9384
Email: mueller@hoppenstedt.de