Quick facts
Name: Pernilla Beinö
Age: 42
Family: Married since 1994 to Janne. Two children, a 10 year old boy and a 15 year old girl
Nationality: Swedish
Education: Marketing
Background: Born in south of Sweden and moved to Stockholm in 1987 for career opportunities. Have been working with market research for 10 years and with information solutions for almost fifteen years.
Pernilla Beinö
Sales Manager at Infotorg, Sweden
Pernilla feel it's important to work in a company that has a long term strategy and that appreciates the people working there.
When and why did you join the Group?
I joined Infodata in 1997 as a sales representative. At that time I was looking for a possibility to develop my skills in marketing. Infodata was an interesting company that offered services for different kinds of needs within marketing and sales.
Describe your entire career path and the choices you have made.
After a couple of years I advanced and started working at InfoTorg as a Sales Manager. To manage a sales team was the ultimate challenge for me after coming back from a parental leave. When I was ready for the next step in my career I looked for a new dimension of my work and became responsible for ByggTorget. This was a natural step for me since I wanted to develop and increase my responsibility within other function such as economy, sales and IT. When the decision was taken to divest Byggtorget, I looked for the possibility to work with resellers. The interest lead me to Soliditet where I became Partner Account Manager, Teamleader Business Partners and later on Head of Soliditet Solutions, which was a challenging position where I could develop my skills in working with specialists and to increase sales within our offer of credit competence and analyses. Since December 1 2010 I am back at InfoTorg as Sales Manager and have an overall responsible for all sales at the company.
What is important to you at work?
For me it is important to work in a company that has a long term strategy and that appreciates the people working there. To have a balance between work and family is also very essential for me.
Why have you chosen to stay in the Group?
I have chosen to stay in the group because I have had the opportunity to do different things. The companies I have been working for have also made it possible to have that balance between work and family I am looking for, something that is very important to me.
How would you describe the “Bisnode culture” in a few words?
The sky is the limit! It is always seen positive to come up with new ideas and to try out new ways to make money.