Strategy
Bisnode overall strategy for continued success, growth and profitability.
Bisnode’s overall strategy is guided by three primary elements:
- Ensuring the continued success of core Nordic business and growing it to its full potential
- To launch new products and services in countries where Bisnode already has a presence by maximizing horizontal and vertical synergies
- Extending the Groups geographic reach into high-growth territories through start-ups or strategic acquisitions
Growth strategy
Bisnode will grow faster than the market, primarily through successful acquisitions of companies that provide the Group with new competence, information, markets, customer groups and/or services.
The Group will play an active role in the ongoing consolidation of the fragmented European market, with a focus on Western and Northern Europe. By first expanding the Group’s existing markets, economies of scale will be achieved primarily in the infrastructure and data collection in each country.
Organic growth will be strengthened in a sustainable manner through continuous development of new and improved services, as well as methods and systems for costeffective information gathering, storage and retrieval.
Acquisition strategy
Bisnode has built up significant acquisition experience over the years. A structured process is used for identifying, evaluating, acquiring and finally integrating companies. This process minimizes the risks and makes it possible to effectively incorporate acquired companies into the Group. Operations that are not consistent with Bisnode’s business concept are divested. Most of the divestments made over the past few years have generated significant capital gains.
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