Market
Bisnode have operations in 19 countries in Europe. The market for digital business information is fragmented and is in an ongoing consolidation of several small local operations.
The market dynamics in each country vary considerably, particularly in relation to growth, competition and access to information, as well as the digital maturity of the country.
Bisnode estimates size of relevant market in our territories in Europe at approximately USD 16* billion with a market growth of CAGR 5-6 % over 2008-2011 and an ability of reaching 20 million possible end-users who needs digital business information to improve their business decisions.
The European digital business information market is highly fragmented, with few competitors present in all four segments. The competitive landscape not only differs between segments, but also between regions due to the local nature of the market. There are a number of unique characteristics in the DBI market, including economies of scale and system integration with end-users.
*Source: Management estimates and PwC’s “Global Entertainment and Media outlook 2007–2011”
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